![](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/575e3d85-ef58-4d98-8b78-7ebb02c8b0d5/yasaabranding2.jpg)
It starts by planting a seed…
The process
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Research
Plant the seed. Everything begins with the proper preperation: Analyis of the competition, target market, current trends and more.
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Ideate
Water the sapling. We grow your ideas out with the time and effort it deserves. We’ll develop concepts that fit your needs.
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Create
Package the product. We refine the logo to fit your needs. We will provide you everything you need for whatever platform you need.
![](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/ccf75617-6d81-4a40-aa6b-34f759d261e7/unsplash-image-r19PtSh4m7A.jpg)
Research
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The client wanted a logo that would be modern, trendy and serve as the mark for both a grow operation and a direct to consumer dispensary.
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So we dedicated our mood board to logos that fit the criteria. We included food logos to future proof their logo for when they add a dispensary.
![](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/7d3916e1-e44e-4a8e-9fff-158c5c3d2116/unsplash-image-7j9X38h4NI8.jpg)
Ideate
An important part of the process, everything starts with paper and pen. Multiple concepts are made, erased and repeated until we create a few worthy of digitizing.
![](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1659469646834-T9HXQ15Z2EXCR9YWYJ2X/unsplash-image-NxRx7_mPdEk.jpg)
Create
![Yasaa-concepts2.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262848076-06JIQRVPL6FJ3CK999AO/Yasaa-concepts2.jpg)
![Yasaa-concepts1.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262835566-BUR3VJS95KC1C47OPS1U/Yasaa-concepts1.jpg)
![Yasaa-concepts3.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262861219-WEZI0TCHSQ9YZVBMYFFS/Yasaa-concepts3.jpg)
![Yasaa-concepts4.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262873650-E5SIX1WG7BK61DNO0YLF/Yasaa-concepts4.jpg)
![Yasaa-concepts5.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262897255-1B4R3IOOWJC0N3SQ4JP1/Yasaa-concepts5.jpg)
![Yasaa-concepts6.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/1644262912774-AZFSSZL6TFF1WB46NCPZ/Yasaa-concepts6.jpg)
After refining the concepts we choose the logo that best serves the business. We take into consideration the aesthetic value of each concept and how well it is technically designed. Things such as memorability and uniqueness are also taken into consideration when choosing the final logo. Because your logo mark is an important part of your business, we have to ensure it holistically provides a solution.
![YASAA-MOCKUP.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/6bbc5b78-5afc-41f0-9955-030a2db23f28/YASAA-MOCKUP.jpg)
![WINDOW-YASAA.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/93959df4-4ef6-4bb3-bece-2681e90a7bb5/WINDOW-YASAA.jpg)
![POUCH-YASAA2.jpg](https://images.squarespace-cdn.com/content/v1/61fde9218578964b61a28fe7/f1334000-eaa6-4e2d-91d7-a1531c112cb6/POUCH-YASAA2.jpg)